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British Canoeing to support Surfers Against Sewage 'Million Mile Clean'

Created in response to the pandemic, the Million Mile Clean connects your collective beach, street, river and mountain cleaning action. Building on the success of the usual spring and autumn beach and rivers cleans that Surfers Against Sewage organise, this new event with run throughout the year. The campaign aims to inspire, empower and support 100,000 volunteers walking 10 miles whilst cleaning the places they love. It will be the biggest and most impactful clean up event ever!

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100,000 volunteers x 10 miles each = 1 million miles.

According to new research [1]:

  • Over half of Brits (54%) think COVID-19 has led to an increase in plastic pollution
  • Almost two-thirds (59%) have seen more waste in their area over the last 12 months
  • 51% say they see more plastic on UK beaches than wildlife
  • 41% Brits feel their mental health has deteriorated as a result of lockdown

This campaign reflects and celebrates a national mood of hope and optimism as the country emerges from a dark winter spent in lockdown. Now more than ever, it is crucial for us all to reconnect with the outdoors and the Million Mile Clean provides an opportunity for you to prioritise your health whilst also creating a positive impact on your environment.

We’re delighted to be supporting Surfers Against Sewage in their most ambitious clean up campaign yet. We know paddlers are absolutely dedicated to removing the abundance of plastic pollution from our treasured blue spaces and are poised, ready to take action and venture back on the water after a winter locked down.

– Chantelle Grundy, Access & Environment Officer
Million Mile Clean

Hugo Tagholm, Chief Executive of Surfers Against Sewage, commented: “The ocean is under threat and we are running out of time to save it. We want to inspire an army of ocean activists to join the cause and put an end to plastic pollution in the UK."

After more than a year of isolation, social distancing and reduced physical activity, the Million Mile Beach Clean reconnects communities with the environment and provides numerous benefits to mental health and physical wellbeing. Sign up and get involved today and together we can make a difference.

– Hugo Tagholm, Chief Executive of Surfers Against Sewage

Get involved

Organise or take part in cleans happening at the beach, rivers, mountain and on city streets – whichever is more local to you. We want to see people from all walks of life joining in, whether that’s on sand dunes, up river banks or on the roadside.

We are calling on paddlers, clubs and social/community groups to sign up, get involved and commit to covering 10 miles of cleans in 2021. Are you in?

To find your local event, set up a clean or for more info, visit our website here.

Track your cleans via our Strava Club: ‘Surfers Against Sewage: Million Mile Clean’ here.

[1] The survey of 2,000 British adults was conducted by Opinium between 9 March – 13 March 2021 and balanced demographically by age, region and gender.