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JCB backs British Canoeist

British canoeist Adam Burgess has some extra power in his paddle as he goes for glory this summer - after landing a sponsorship deal from digger maker JCB.

Adam Burgess Jcb

Staffordshire-born Adam, 27, started canoeing aged 10 on the River Trent in Stone with the Stafford and Stone Canoe Club.

In October it was announced that he would be part of the British team heading out to Tokyo this summer, having qualified the Men's C1 place after a tough summer of selection.

Now, Adam is celebrating once again after Rocester-based JCB stepped in to offer him sponsorship as he prepares for his greatest challenge

Adam said: “This year it is all about the games and I'm doing everything I can to try to bring home that medal.

"I used to train regularly before school on the Trent and I firmly believe it's that work I did back then which made me the athlete I am today. I am fast across the water and very efficient – something I attribute to the days paddling 'through treacle' on the Trent in Stone!"

Adam credits much of his recent form to his devotion to yoga and will shortly qualify as a yogi. The life-long Stoke City fan is also a qualified barista with a big love for speciality coffee.

JCB Chairman Lord Bamford said: “2020 is a very special year for our family company, as we celebrate our 75th anniversary. We are delighted to give our support to one of Staffordshire’s ‘home-grown’ young sports stars, and it would be wonderful to think that Adam could give the county cause for extra celebration this summer. We wish him the very best of luck in Tokyo and in his future career.”