British Canoeing has today announced that leading fruit brand Jaffa has been appointed as the Principal Partner for the 2019 ICF Canoe Slalom World Cup and 2020 ECA Canoe Slalom European Championships.
As the principal partner, Jaffa will have a range of naming and branding rights, including their logo prominently placed on all competition bibs and the uniform for officials and volunteers at the events which will be held at Lee Valley White Water Centre, the London 2012 Games legacy venue.
The two-year partnership will also see Jaffa become the ‘Official Fruit Partner’ for British Canoeing.
David Joy, Chief Executive at British Canoeing said:
“I am delighted that we have today appointed Jaffa as the principal partner for our international slalom events. As one of the UK’s most loved fruit brands, that share our ethos of a healthy lifestyle, we are looking forward to working with Jaffa in hosting the Slalom World Cup in June.
With tickets going back on sale today we are looking forward to attracting families to have a value for money, fun day out and support the British team as they take on the world’s best paddlers.– David Joy, Chief Executive at British Canoeing
The Jaffa brand is part of AMT Fruit, based in Newmarket, which supplies citrus products in the UK exclusively for Tesco.
Rachel Hancox, Commercial Product Lead at Jaffa said:
“At Jaffa we are committed to offering quality citrus fruit; available year-round in Tesco stores across the UK. We are also intent on encouraging healthy diets and lifestyles amongst children and adults alike.
Being the British Canoeing ‘Official Fruit Partner’ and having significant involvement in the 2019 and 2020 International Slalom Events, we are thrilled at the prospect of supporting this exciting sport, and the opportunity to jointly spread our message, whilst sharing plenty of juicy oranges and easy peelers along the way.– Rachel Hancox, Commercial Product Lead at Jaffa
The 2019 ICF Canoe Slalom World Cup London presented by Jaffa takes place on 14-16 June 2019. Over 1,600 tickets have been sold in advance, with tickets going back on general sale today.
For further information about the 2019 ICF Canoe Slalom World Cup London presented by Jaffa, including ticket prices and sign up details for the British Canoeing international events newsletter, click here.