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British Canoeing announce new partnership with paddlesport traders

British Canoeing has launched a new trade partnership with some of the biggest and best known brands in paddlesport.

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The trade partnership includes clothing and kit suppliers Palm Equipment and Peak UK, alongside craft manufacturers Hou Canoes, Pyranha, Red Paddle, Tootega, Silverbirch and Wave Sport

David Joy, chief executive of British Canoeing said:

“Over the years British Canoeing has enjoyed great support and strong relationships with the trade.

“This new partnership, developed with six key partners, will further strengthen these relationships in a collaborative way, helping us open up more opportunities to engage and connect with regular and new paddlers.

“We all share a similar ambition to see the paddlesport market grow.  By working in partnership and being Stronger Together I am confident that we will achieve this ambition and see the sport flourish.”

The trade partners will work together on the following objectives:

• Sharing a vision for growth

• Engaging paddlers and members and building stronger communities of paddlers, coaches and partners

• Promoting products, opportunities and campaigns that inspire and increase participation within the sport

• Increasing profile and reputation of the sport

• Sharing insight and learning

The trade partners and British Canoeing came together to discuss the ‘Stronger Together’ strategy and action points to progress working relationships. 

Speaking on behalf of the trade partnership: 

The new strategic plan from British Canoeing is exciting and ambitious, but at its heart are goals that make sense to us fore mostly as paddlers who want the sport to grow, which is why at Palm we offer our support.

– Paul Robertson - Palm Equipment

Hou Canoes and the trade partnership with British Canoeing shows potential to be one of the most important things to happen within the business side of our sport in decades. We have high hopes for what can the partnership program will provide in the forthcoming years and are very pleased to be working with British Canoeing.

– Justin Snell - HouCanoe

We have been a supporter of British Canoeing, in particular competitive British teams, for almost 25 years, so to now have a structured partnership agreement with British Canoeing is fantastic. We’re looking forward to being part of the 'Stronger Together' ambition British Canoeing have laid out over the next 4 years. Our aim is to do all that we can, in conjunction with British Canoeing, to encourage more people into the fantastic sport of canoeing and kayaking.

– Paul Ramsdale – Peak UK

We are really excited with the opportunity to become Supportive Partners with British Canoeing. We have seen such a great number of people getting into the sport of Stand Up Paddle boarding over the past few years and we are keen to build and strengthen our relationship with British Canoeing.

– Jamie Harman – Red Paddle Co UK

The wonderful thing about the kayaking industry is that it's very much built on and by a community of enthusiasts, and we're delighted to partner with our friends and fellow British manufacturers in helping British Canoeing support existing paddlers and provide routes in to the sport for others.

– Mathew Wilkinson - Pyranha

Both Silverbirch canoes and Tootega kayaks have been born out of a lifelong passion for paddlesports. We are heavily committed to the future of our sport and having the opportunity to support British canoeing is a natural extension of this commitment and passion

– Steve Childs – Tootega and Silverbirch

Hou Canoes - Hou Canoes provides the most comprehensive range of canoes within the UK, and all of them 100% British made with 100% British sourced components. Visit

Palm Equipment - Known simply for its moto ‘Gear for paddlers’, Palm Equipment is Europe’s biggest one-stop for paddlesports equipment. Visit

Peak UK - Peak UK is a world leader in producing clothing and equipment for canoeing and kayaking. Our products are the choice of many World and Olympic Champions. Visit

Tootega & Silverbirch - Tootega kayaks design and manufacture specialist sit on top kayaks and accessories in Norfolk, United Kingdom.

Silverbirch canoes are proudly designed and manufactured in Great Britain by passionate paddlers. Their extensive range includes whitewater, downriver, and touring canoes in both Polyethylene and composite constructions.Visit & http://www.silverbirchcanoes.c...

Pyranha - Pyranha was founded in 1971 in the family garage of Graham Mackereth, a true kayaking enthusiast; 45 years later, the factory may be a little bigger, but the 'by enthusiasts, for enthusiasts' ethos remains. Visit

Red Paddle - Making stand up paddle boards since 2008, Red Paddle Co produce the world’s most popular inflatable paddle boards. Visit

Wave Sport - We teach, we learn, and we love to ignite the same passion that we feel for paddle sports in others. We live a liquid lifestyle. We dream on. We are Wave SportVisit