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We all share a similar ambition to see the sport and the market grow, with more paddlers paddling more often and enjoying the variety of ways in which the sport can be experienced.

British Canoeing is keen to improve and build stronger relationships with retailers. As we believe by working collaboratively we can attract, better support and educate paddlers as they progress on their journey within the sport. If you are interested in partnering with us please register you details at the bottom of this page. 

We will promote your business and run some bespoke offers that would be exclusive to our retailers partners allowing your customers to benefit. In return we will ask you to promote the information and services that British Canoeing offer including paddler membership. 

Click here to register to become a retail partner 

What you would be provided with:

- A listing of your business on the Go Paddling website, in a new retailer section

- Special seasonal discounts or offers on British Canoeing membership packages that would be exclusive to our partner retailers 

- Further membership and educational point of sale collateral

- A digital toolkit allowing you to promote membership online and through your channels

- Opportunity to feedback your views on an annual basis by attending an annual forum or survey


What would we request:

- Promotion of British Canoeing membership and our services through your stores, website and digital communication

- Signposting of participants to future opportunities to support their journey and progression within the sport. E.g. clubs, centres, activities and events, paddle awards, personal performance awards, coaching and leadership courses

- Attendance at a yearly forum or completion of an annual survey to feedback and collectively share views

Click here to register to become a retail partner