Promotion & Communication
Promotion and marketing to disabled people follows the same principles as communicating with non-disabled people. However, there are additional considerations to ensure your activity is more appealing to disabled people.
Providing the right information
You should make sure you include as much information as possible about activities. This will include start and finish times, what equipment and clothing is required, as well as what will be provided. You should clearly state who the session is for and what facilities are available. Do not be frightened to be specific about who the session is for (e.g. Paddle-Ability Starter Session for people with learning disabilities).
Creating promotional material
When producing materials such as posters and flyers, always make sure you consider font styles, text sizes and colours to make sure information is both appealing and readable. Also consider an image of people talking part in activity at your venue, this will help individuals visualise what to expect.
Communicating with disabled people
With approximately 11 million disabled people in the UK, there can be no one-size fits all approach to how or what is communicated to disabled people. Despite the advances in technology, there are still a number of different factors that can prevent groups of people or individuals from receiving communications.
The way in which disabled people access communications may be different to non-disabled people and everyone will have varying needs or experience different ‘barriers’ to accessing information.
This useful guide will help you to understand the principles of and benefit from inclusive communications. The guide contains lots of helpful ideas and information.