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Partners & Sponsors

From international competitions to recreational mass paddles, British Canoeing works with a range of partners and sponsors to deliver a high quality canoeing experience for our wide and diverse audiences. 

British Canoeing have a range of exciting prospects to develop new commercial partnership and sponsorship opportunities for three key programmes. The below information highlights just a few of the advantages of partnering with the UK’s official paddlesports organisation. But don’t take our word for it, see what our current partners have to say.

For any enquiries, or for a copy of our commercial deck, please contact British Canoeing Business Development Manager; Gareth May [email protected]

Commercial Opportunities


What our current partners say about us

We have partnered with British Canoeing for a number of years now. They really do everything possible to maximise our brand exposure, coming up with innovative ways and ideas of how we can engage with their audience. We see a bright future in partnership with them.

– Steve Hulbert, Partnerships Manager, Cotswold Outdoors

Working with the team at British Canoeing has been an absolute pleasure, with consistent communication, enthusiasm and organisation across all areas. British Canoeing and Jaffa’s visions for the partnership have been aligned from the outset, so it has been a case of working together and reaping the rewards. Our brand exposure across various media outlets and at the actual World Cup event exceeded our expectations, and we are very much looking forward to amplifying that going forward.”

– Rachel Hancox, Commercial Product Lead, AMT Fruit (Jaffa)

Our partnership with British Canoeing has certainly enabled us to showcase our expertise and high quality products. The investment has proved to be worthwhile, with some great contacts being introduced to us by British Canoeing. We have thoroughly enjoyed collaborating with them, their professionalism and efficiency made things look easy and helped us to pull together a great venue dressing package that we were proud to put our names to. We look forward to a longer, fruitful future as a partner to British Canoeing

– Thomas Foster, Head of Inspire, Leach.

For full information and to find out more about our commercial opportunities and working with British Canoeing contact Gareth May, Business Development Manager; [email protected]

Funding Partners 

British Canoeing receives funding from the National Lottery via UK Sport and Sport England to fund the high performance programmes in sprint, slalom and paracanoe, talent development and participation opportunities.

Official Partners

Cotswold Outdoor



Peak UK

Towergate Insurance

Primal Pantry

Official Trade Partners

British Canoeing has developed a trade partnership with some of the biggest and best known brands in paddle sport, including clothing and kit supplier Palm Equipment, alongside craft manufacturers Pyranha, Red Paddle Co, Tootega, Silverbirch and Wave Sport.